It's not your typical flavor. But I generally like to have one fruity flavor, one "savory" flavor going at the same time so I can switch. This is IMO the best savory flavor, and the closest thing I have to an all day vape. Odd flavor, but I love it. Tastes a bit like roasted peanuts. If you're hoping for a sweet reese's peanut butter cup... this isn't it.